Vanessa Oblinsky
PROJECT
Vanessa Oblinsky is a mom to three awesome boys, and a military wife, who’s content focuses on family, fashion, beauty and lifestyle. As Vanessa’s graphic designer, I regularly design a variety of graphics across several platforms including newsletters, LTK, Instagram and Facebook. I work closely with Becker Editorial to lead with a strategy-based approach.
CATEGORY
Branding, Influencer Work
CLIENT
Vanessa Oblinsky, Blogger
Logo Suite
Vanessa’s logo and submarks balance editorial elegance with a welcoming and personal approach. Intricate details like softened serifs and juxtaposing widths nod to Vanessa’s style-centric nature and creativity, adding sophistication while maintaining broad appeal.
Mood
A serene, welcoming and laid-back, yet luxe and chic take on a timeless aesthetic. Rooted in cool toned neutrals and elegant typography, An easy, clean aesthetic elevated by elegant typefaces and grounded by effortless cursive. Curved type, intentional type placement, clean layouts, subtle linework, color blocking.
Shoppable Graphics
Vanessa utilizes Like To Know It to share shopping guides, recent finds, and favorite products with her followers. We work together to create custom collages to share on the platform, all with her brand’s signature editorial edge.
We also work on a range of Instagram graphics together, from custom designs for promoting specific blog posts, to graphics encouraging followers to sign up for her weekly newsletter.
