Top Online Finds
PROJECT
Top Online Finds, founded by Ciara Andrus, is all about sharing products that can improve someone’s everyday life or solve a problem in their day-to-day—from little hacks to items they didn’t know they needed. Her picks are always solution-oriented and convenient, without sacrificing aesthetic. Whether you’re a teen, young adult or a parent, I’m hereto make your life easier!In addition to sharing helpful products, she love sharing her favorite home decor, fashion, beauty and lifestyle finds that fit her personal style
I worked with Ciara to rebrand, as well as to design and develop a new website, and continue to work with her on an ongoing basis for her graphic needs.
CATEGORY
Branding, Influencer Work, Webdesign
CLIENT
Blogger, Ciara Andrus, aka Top Online Finds
Logo Suite
The logo and submarks for Top Online Finds establish instant credibility. A clean, editorial-esque serif font conveys authority and trustworthiness to solidify the brand as an all-encompassing go-to. Thoughtfully layered lettering keeps everything contemporary and interesting. Multiple options featuring Ciara’s name include simple, balancing subtext and a personality-infused, hand-drawn signature
Mood
The aesthetic for Top Online Finds is aspirational but attainable, elevated but not alienating. Organic textures keep everything light and airy, accented by shapes as linework. Several stand-out details set the branding apart, like colored text that still feels sophisticated and editorial, as well as interesting plays on collages that disrupt the norm to engage the viewer.
LTK and Instagram
From Instagram Stories to feed posts and blog banners, these designs demonstrated the branding’s versatility across a range of content needs and platforms. I work with Ciara weekly to create new graphics across LTK, Instagram and her website.
