Sivan Ayla
PROJECT
Sivan Ayla is an influencer who’s known as a fashion authority. As Sivan’s graphic designer since 2020, I’ve worked with her on an ongoing basis to bring her brand to life through a variety of graphics across multiple platforms. From Instagram Stories and super-cute gift guides to effective and beautiful newsletters, I help communicate Sivan’s personal voice through design while protecting her aesthetic and vibe. We’ve updated her graphic style regularly throughout the years to reflect her evolving aesthetic. I work closely with Becker Editorial to lead with a strategy-based approach.
Most recently, we re-launched her personal brand via a new website.
CATEGORY
Influencer Work
CLIENT
Lifestyle blogger and entrepreneur, Sivan Ayla
Instagram Stories + Blog Covers
To promote her blog and engage followers, Sivan and I worked together to create an aesthetic that could be applied across all types of assets, and have updated it several times throughout the years. From blog covers to Instagram stories and more, the graphics are a true extension of Sivan’s aesthetic.
Digital Lookbooks
In 2021, I concepted, designed and launched an interactive shopping experience on Sivan’s website. Prior to that, we created digital books with every page steeped in the essence of her brand. View Sivan’s full wedding lookbook here, her 2021 gift guide here, her LPB here, and her 2020 gift guide here.
LTK
Sivan utilizes Like To Know It to share shopping guides, recent finds and favorite products with her followers. We collaborate on custom collaged graphics with an editorial feel for her to share on the platform.
Instagram GIPHYs
I worked with Sivan to create these playful custom GIPHY stickers from hand-drawn designs that represented her brands and personality. They can be found by searching in the GIPHY bar on Instagram.
Facebook Cover
To create engagement and brand loyalty, Sivan maintains a private Facebook page for her followers. She wanted a modern and style-centric cover graphic to brand the group.
Blog Slider
Prior to redesigning Sivan’s website in 2021, we had a sliding blog feature at the top of her website. These custom homepage sliders dynamically showcased posts she wants to highlight, while maintaining those playful and chic elements of her brand.
