Sarah Knuth
PROJECT
Sarah Knuth prides herself on being candid, honest and totally herself with her followers—with a bit of sarcasm and humor here and there. Her hometown of Nashville, Tenn., is a big influence on her everyday life as well as her brand. Everything Sarah shares with her community is an honest extension of herself and her family, from her latest home-renovation project to her casual everyday outfits.
CATEGORY
Branding, Influencer Work
CLIENT
Influencer, Sarah Knuth
Logo Suite
Sarah’s logo and submarks are clean and contemporary but still feel homey and approachable. rooted in an editorial and modern vibe that still feels homey and approachable. A warm, rustic-modern color palette evokes a Nashville feel with a touch of European inspiration, offering a hint of new-age Southern charm and welcoming relatability.
Mood
A warm color palette combines neutral and Tuscan influences, with an emphasis on intentional typography that’s both beautiful and functional. Texture brings a lived-in yet refined feel through thoughtful use of shadows, photo frames and tape details.
Branding In Use
Sarah and I work together on a regular basis to create functional content that’s both shoppable and on-brand, transforming her elegant aesthetic into an effective tool.
