Client
Réforme
Website
Brand Direction
about
Réforme is a premier plastic surgery office offering a range of non-surgical treatments, including injections, skincare consultations, and aesthetic procedures, alongside surgical options—all within a luxe, high-end experience.
Every treatment at Réforme is designed to deliver elevated, natural results, utilizing scientifically proven methods and evidence-based practices. Prioritizing a high-end experience over one-size-fits-all solutions, Réforme collaborates closely with each patient to craft the perfect treatment plan tailored to their unique desires and needs. The personable staff and individualized approach ensure patients feel safe, comfortable, and completely at ease—like spending time with friends who happen to be skincare experts.
Website
Grounded in a versatile foundation of neutrals, the palette features organic tones that are found in nature, including skin tones. These earthy, warm shades are balanced by fresh pops of color for a kick of vivaciousness that sets the brand apart. Black and white touches introduced through imagery round out the collection of colors, bringing that extra spark to the soft and moody feel.
Réforme’s logo and submarks evoke the idea of a natural transformation, with reflected letters and serifs angled inward. The font is timeless but also distinct and recognizable. It captures an air of high quality and effortless elegance without feeling pretentious, with the capacity to adapt and evolve alongside the brand. A version featuring stacked lettering exhibits the versatility of the designs across various mediums.
