Premonition Goods
PROJECT
Influencer Hunter Premo and her husband Cameron founded Premonition Goods as a thoughtfully curated boutique that’s meant for anyone and everyone. It’s also an opportunity for the couple to share and support all of the small businesses (and the wonderful people behind them!) that they’ve connected with over the years. It was important that the branding be as intentional and personal as the brand itself.
CATEGORY
Branding
CLIENT
Hunter Premo’s Boutique, Premonition Goods
Logo Suite
Premonition Goods’ logo and submarks are rooted in intention and meaning for the founders who inspired them. The elongated Premo is a subtle nod to the founders’ last name. It was important to include the tagline and the established date because history, nostalgia and appreciating roots are central themes for the brand. The two birds symbolizing the founders’ free-spirited, adventurous nature as well as their deep-seated connection to community, family and a sense of home.
Mood
Premonition Goods is a light, airy and earthy take on classic nostalgia, through a modern perspective. Clean but detailed—the branding leands into textures of kraft paper and linen are paired with handmade touches in linework and illustration to reflect the brand’s vintage-inspired, artisanal feel. A relevant, new-age spin on a familiar boho vibe rounds out the aesthetic.
Product Design
I created a variety of designs to show the range of these branding tools and their versatility across multiple products and mediums, even off the page and screen.
