Client
Michelle Lei
Website
Brand Direction
Email Marketing
Affiliate Collages
Social Media Graphics
about
Michelle Lei stands out as a social media influencer through her unique blend of practical lifestyle content and elevated aesthetic. She has garnered a substantial following on TikTok, amassing over 380k followers and 8 million likes by posting engaging home decor, travel, and shopping videos. Her eye for creating visually appealing montages and providing relatable, everyday tips has resonated deeply with her audience.
Her blog, "By Michelle Lei," (which we concepted, designed, and built) further showcases her distinctive approach, offering a comprehensive resource for home inspiration, travel tips, and fashion advice. The clean and user-friendly design of her website enhances the overall experience for her followers, making it easy for them to access curated recommendations and insightful posts. Michelle's authenticity and talent for finding and sharing practical yet stylish products, has earned her a loyal and engaged fan base
We’ve worked alongside Michelle for a few years, supporting her with Branding and LTK designs, and recently had the pleasure of revamping her website.
Website
Michelle’s website makes it easier for her audience to engage with her content, while better monetizing her channel. The goal was to increase Michelle's passive revenue streams and to ensure she owns her own content - not having to rely on 3rd party platforms in order to reach her audience.
Michelle’s site not only features a custom shop page, but also custom, easy to use blog post modules with a variety of layout and shopping capabilities.
Michelle’s personal approach is real, raw and accessible but with an elevated mindset—and her graphics reflect that. The eye-catching font mix unites hand-written script, modern serifs and a touch of a typewriter that evokes subtle femininity with an edgy, editorial-inspired feel, sometimes used as art elements themselves. Organic layouts compile a specific yet flexible set of graphic elements that speak directly to Michelle’s aesthetic and lifestyle. Intentional pops of texture and shadow create a curated scrapbook vibe without looking too homemade, supporting an overall look that’s not overly structured, yet still balanced and clean.
