By Michelle Lei
PROJECT
By Michelle Lei is an Instagram and Tiktok influencer who shares all things home decor, fashion and beauty. She’s a firm believer that youc an achieve anything you want for yourself, all it takes is a little imagination, research and planning—and her content conveys that mindset to my community. Her mission is tos hare an elevated but approachable take on the everyday moments, giving my followers all the guidance and inspo they need along the way, from latest beauty trends to my favoriteAmazon finds and so much more.
CATEGORY
Branding, Influencer Work
CLIENT
Influencer, By Michelle Lei
Logo Suite
Michelle’s logo is clean and minimalist in a luxurious way, with a casually hand-drawn “By” to infuse a sense of personality and capture the unfiltered connection between Michelle and her followers. The logo and branding together harmoniously portray a mood that’s airy, individual and impactful all at once. Additional icons thoughtfully arrange “M” with “L” so the former letter appears to be in brackets, an angular touch that nods to the brand’s emphasis on social media and its grid aesthetic.
Mood
Michelle’s personal approach is real, raw and accessible but with an elevated mindset—and her graphics reflect that. The eye-catching font mix unites hand-written script, modern serifs and a touch of a typewriter that evokes subtle femininity with an edgy, editorial-inspired feel, sometimes used as art elements themselves. Organic layouts compile a specific yet flexible set of graphic elements that speak directly to Michelle’s aesthetic and lifestyle. Intentional pops of texture and shadow create a curated scrapbook vibe without looking too homemade, supporting an overall look that’s not overly structured, yet still balanced and clean.
Branding In Use
Michelle and I work together on a regular basis to create functional content that’s both shoppable and on-brand, transforming her elegant aesthetic into an effective tool.
