Client
Lya Mariella
Website
Brand Direction
Email Marketing
Affiliate Collages
Social Media Graphics
about
Lya Mariella is a Puerto Rican style and travel enthusiast who ditched life as a finance executive to become a lifestyle and fashion creator. We connected with Lya in 2020 when she still worked in financse and had less than 10k followers! We’ve have worked alongside her as she’s grown her blog from a side hustle to a thriving, full time brand, and have helped her to brand and monetize her content.
Lya’s graphics and content are designed to drive traffic back to her website, which was strategically designed not only to be a beautiful space for Lya to showcase her aesthetic, but also a source of passive income. The website offers her followers an on-brand hub that is easy to navigate, so they access the content they previously saw on other channels, and explore content they may not have yet seen.
Website
Lya’s logo and submarks capture a memorable boldness, while remaining clean and balanced enough to complement a range of content types, including vibrant imagery. The minimalist feel combines masculine and feminine components for an enduring, widely appealing result that stands out and fits perfectly into the overarching visual identity of Lya’s brand.
Her website is clean and easy to navigate, while showcasing her branding. The website highlights her life and is shopping focused, without feeling too promotional.
Lya’s graphics are designed to showcase her aesthetic while letting her content take center stage. She recaps all of her outfits on Instagram, Pinterest, and in weekly emails to subscribers, to ensure her followers can easily access her content any time, in a way that works for them.
As her graphic design team, we design all graphics, allowing her to focus on curating content and engaging with her audience.
