Client
Kelclight
Brand Direction
Affiliate Collages
Social Media Graphics
about
Kelsey Breisinger, known as @kelclight on Instagram, is a prominent fashion and lifestyle influencer. She started her blog, Kelclight, in 2017 as a creative outlet while working full-time at a digital marketing agency. Her content primarily focuses on mid-sized fashion, beauty, body positivity, and everyday life. Kelsey's mission is to empower women to love their bodies and feel confident through fashion and self-care. She emphasizes authenticity by showing her unedited body and encouraging self-love among her followers.
Kelsey's success can be attributed to her genuine approach to content creation, consistent engagement with her audience (over 1 million and counting), and collaborations with major brands. Her use of social media to build a supportive community has resonated with many, making her a go-to source for fashion advice, beauty tips, and body positivity messages
We worked together to rebrand her blog, and continue to work together with ongoing LTK, email marketing, IGS, and more.
Kelsey’s branding is polished yet approachable. It’s cohesive, curated and chic, but still carries a warmth that welcomes the viewer, supporting a genuine sense of connection and trust. The aesthetic is distinct and versatile at the same time to seamlessly serve as a backdrop for a wide range of content. Font mixing, playful layouts and varying opacities add a fun edge that brings the visuals to life, while intentionally imperfect details like blurred imagery, embossing, distressed edges and layered textures lend a comfortably worn-in feel to balance the aspirational vibe with an air of relatability.
“
We absolutely love working with Melissa and her team! We are SO happy with the brand book she put together for us. It has really transformed our brand and brought out so much creative cohesion. The studio does ongoing graphics for us every week. They always make our visions come to life 10x better than ever expected and always have great communication!
”
Kelsey Byron Breisinger
The logos and submarks toe the line between refined and casual—but always look chic. They’re current yet timeless, rather than overly trendy, that feels effortlessly iconic, plus an edgy-minimalist san serif and some script for a personal touch. Juxtaposing strong and delicate features, the designs would translate just as well to social media and merchandise as they would on a classic website.
