Client
Kait Curnow
Website
Brand Direction
Social Media Graphics
about
Kait Curnow is a content creator whose influence shines through her genuine approach to beauty, lifestyle, and fashion. Known for her relatable, down-to-earth style, Kait has built a loyal community on Instagram and TikTok, where her 280,000+ followers engage with her fresh takes on casual style, beauty tips, and even her favorite recipes. Balancing a career as a social care analyst and influencer, Kait's thoughtful approach and authenticity make her a trusted voice in the influencer space. Her passion and precision create impactful connections that inspire her audience.
Website
Elevated yet attainable, the aesthetic establishes a cohesive identity for Kait’s brand that stays true to her personality. Editorial collages and artistic type add polish, balanced by richly layered textures and hand-touched accents for a more casual, lived-in feel. The vibes are beachy and boho but with a sexy edge, creating an unmistakable cool factor that nods to Kait’s real-life style.
Eye-catching and engaging, Kait’s logo instantly takes her brand to the next level. It looks polished and professional while remaining authentic and approachable, and it translates beautifully to different platforms. The font is editorial-inspired but with a playful twist, through details like varying widths and serifs that flare out in whimsical directions. Submarks feature Kait’s initials nestled together, accentuating the soft edges of the letters for an inviting feel.
