JIV Athletics
PROJECT
JIV Athletics is an athletic underwear company with a goal of making cameltoe a problem of the past. The brand is strong, cheeky and forward-thinking, so I wanted to convey their one-of-a-kind voice through a similarly unique design. I work with the brand on an ongoing basis to create cohesive campaigns for a variety of digital platforms.
CATEGORY
Digital Marketing
CLIENT
Athletic-wear brand, JIV Athletics
Facebook Ads
As part of a multi-channel campaign, we launched a series of Facebook ads that educated potential customers on the product while also introducing them to the brand as whole.
Emails
JIV had limited branding in place when we began our work together. I collaborated with the team to flesh out their vision and then bring it to life through email campaigns that focused on texture, clean typography and dynamic layouts. Not only were these campaigns effective at driving traffic and sales, but they set the tone for an elevated brand language throughout all future assets.
