Hunter Premo
PROJECT
Hunter Premo is a fashion and lifestyle influencer—a homegrown Nashville girl who’s all about the little things in life, whether she’s hunting for vintage finds, spending time with family and friends or planning her next outdoor adventure. Her platform has become a home for so many different pieces of her life, from style tips and home-decor projects to travel chronicles and those special everyday moments.
It was important that Hunter’s brand be deeply rooted in the person she is today while feeling elevated, mature and timeless as she and her community continue to grow.
CATEGORY
Branding, Influencer Work
CLIENT
Influencer, Hunter Premo
Logo Suite
Hunter’s logo and submarks are refined, mature and distinct, with a warm and approachable feel. Symbols like in-flight birds and moon phases reflect the nature-driven and carefree influences of the brand through a sophisticated, editorial-inspired lens.
Mood
Hunter’s aesthetic represents a modern and personal take on earthy nostalgia. An emphasis on texture and strong type complements the muted natural tones and the subtle ‘70s vibe from retro imagery. A hand-done effect underscores it all, supported by details like layering, torn-tape accents and film-like framing.
Sample
A variety of mock designs set the foundation for applying Hunter’s branding across multiple platforms.
