Client
Harper & James
Website
Brand Direction
Email Marketing
Social Media Graphics
about
Harper & James, founded by Sara and Kristi, curates high-end, luxury events with a focus on corporate celebrations—but they’re not your average event planners.
They partner with companies to understand their business goals and objectives, creating exceptional experiences that deepen their relationships with their clients, customers, employees and key constituents. Sara and Kristi believe in the beauty of every detail and take a full-scope approach to planning, from theme design to execution, and everything in between.
The name itself represents entrepreneurism, family and the pursuit of perfection—Harper for Sara’s father, and James for Kristi’s grandfather—two influential people in the founders’ lives who created successful businesses on their own.
Website
Harper & James’ website was designed with the primary goal of converting leads into clients. Our approach goes beyond simply applying their intentional branding; it incorporates strategic user experience and design elements to enhance the overall conversion process. We ensure that visitors effortlessly find the information they need and are guided towards taking desired actions. The website's visually aesthetic and user-friendly interface fosters a sense of trust and credibility, compelling users to engage further with the brand. Through our thoughtful integration of persuasive call-to-action buttons, optimized landing pages, and seamless forms, we create a streamlined conversion journey that maximizes the likelihood of turning leads into loyal clients.
Harper + James’ logo embodies the brand’s intersection of grit and grace, but with more emphasis on the former, featuring a clean yet bold sans serif at the forefront. It’s paired with an ampersand that’s elegant but not overly frilly, representing the female founders while still appealing to the male-leaning client demographic. The overall feel is distinctly modern and chic, evoking the creative, design-driven nature of the business. With eye-catching linework and memorable marks, the logos offer maximum versatility across a wide range of mediums.
