Client
Free People
Website
Brand Direction
Email Marketing
App Design
Art Creation
Social Media Graphics
about
Free People is a contemporary women's clothing brand known for its bohemian-inspired fashion and accessories. Part of the Urban Outfitters, Inc. company, Free People offers a range of relaxed, vintage-inspired styles including dresses, tops, bottoms, and outerwear. Their aesthetic is characterized by a free-spirited, boho-chic vibe with unique prints, lace, embroidery, and whimsical details. Alongside clothing, Free People provides accessories like shoes, handbags, and jewelry. With both physical stores and an online presence, they cater to a diverse customer base seeking individuality and self-expression in their personal style.
Melissa spent 5+ years as a full-time graphic designer on the Free People team at their Home Office, in Philadelphia, PA.
Website
During Melissa’s time on Free People's graphic design team, she was constantly updating their website and mobile app with new designs, art, layouts and concepts. She also designed hundreds of emails driving traffic to the site in the clothing brand’s signature boho-chic aesthetic, creating an average of 4-6 emails per day.
Free People relies heavily on email campaigns to sell products, promote events, drive traffic to their website and maintain their artistically boho branding.
Through meaningful hierarchy and bold custom lettering, my designs for Free People’s landing pages highlighted special campaigns, launches, collections and collaborations.
