Free People
PROJECT
During my 5+ years on Free People's graphic design team, I was constantly updating their website and mobile app with new designs, art, layouts and concepts. I also designed hundreds of emails driving traffic to the site in the clothing brand’s signature boho-chic aesthetic, creating an average of 1-2 emails per day during my time on the team.
CATEGORY
Digital Marketing
CLIENT
International retail chain, Free People
App Start Screens
Eye-catching but in an understated way, these digital designs greet users at the start screen of the mobile shopping app, establishing the aesthetic to come.
Landing Pages
Through meaningful hierarchy and bold custom lettering, my designs for Free People’s landing pages highlighted special campaigns, launches, collections and collaborations.
Art Mood Boards
Custom art and typography come together in intentionally crafted mood boards to capture the truest essence of the brand, from font styles to color palette to overall tone.
Email Marketing
At Free People, we relied heavily on email campaigns to sell products, promote events, drive traffic to our website and maintain our artistically boho branding. Below is a small selection of the hundreds of emails I designed as a member of their graphic design team, covering a broad range of strategic objectives.
