Client
Fashionably Kay
Brand Direction
Email Marketing
Affiliate Collages
Social Media Graphics
about
Fashionably Kay, founded by Makayla Jividen, is a prominent fashion and lifestyle blog that has garnered significant success since its inception in 2013. Makaylanstarted the blog as a college student as a creative outlet to share her passion for fashion and beauty. Over the years, it has evolved into a vibrant community where she shares her everyday life, including fashion tips, beauty favorites, home decor ideas, and her journey through motherhood.
Makayla's success can be attributed to her authentic and relatable content, which resonates with a broad audience. Her ability to blend personal anecdotes with practical advice has helped her build a dedicated following. Additionally, her presence on various social media platforms, including Instagram and TikTok, has expanded her reach and influence in the fashion and lifestyle space.
Fashionably Kay's appeal lies in its mix of editorial inspiration and Makayla's distinct, approachable personality. This combination has allowed her to successfully collaborate with brands and monetize her content through affiliate advertising programs.
Makayla’s branding is welcoming and relatable, but also curated and cohesive. The understated-luxe feel is anchored in timeless neutral shades that bring a cozy warmth, paired with a mix of handwritten and editorial-style typography that pops against the backdrop. Delicate linework adds a hint of femininity while layered imagery and collage layouts add depth and visual interest. Everything is thoughtfully balanced for a clean, classic aesthetic that's easy on the eyes and just the right amount of aspirational.
The logo and submarks are immediately eye-catching and inviting, mixing a feminine-meets-edgy serif font with clean, sans-serif text for a luxe effect. Several intricate accents bring a sense of aspiration, but these still feel balanced in structure and anchored in simplicity.
