Client
Fashionably Kay
Brand Direction
Email Marketing
Affiliate Collages
Social Media Graphics
about
Makayla, founder of Fashionably Kay, started her brand as style blog while she was in fashion school, sharing everyday outfits for going to class or heading out on the weekends. As the years went on, Fashionably Kay evolved into a lifestyle page where Makayla shared personal looks into life moments, beauty tips, my home, wedding planning, parenting...everything it is today.
We worked together to rebrand her blog, and continue to work together with ongoing LTK, email marketing, IGS, and more.
Makayla’s branding is welcoming and relatable, but also curated and cohesive. The understated-luxe feel is anchored in timeless neutral shades that bring a cozy warmth, paired with a mix of handwritten and editorial-style typography that pops against the backdrop. Delicate linework adds a hint of femininity while layered imagery and collage layouts add depth and visual interest. Everything is thoughtfully balanced for a clean, classic aesthetic that's easy on the eyes and just the right amount of aspirational.
The logo and submarks are immediately eye-catching and inviting, mixing a feminine-meets-edgy serif font with clean, sans-serif text for a luxe effect. Several intricate accents bring a sense of aspiration, but these still feel balanced in structure and anchored in simplicity.
