Fashionably Kay
PROJECT
Makayla, founder of Fashionably Kay, started her brand as style blog while she was in fashion school, sharing everyday outfits for going to class or heading out on the weekends. As the years went on, Fashionably Kay evolved into a lifestyle page where Makayla shared personal looks into life moments, beauty tips, my home, wedding planning, parenting...everything it is today.
We worked together to rebrand her blog, and continue to work together with ongoing LTK, email marketing, IGS, and more!
CATEGORY
Branding, Influencer Work
CLIENT
Influencer, Makayla Jividen
Logo Suite
The logo and submarks are immediately eye-catching and inviting, mixing a feminine-meets-edgy serif font with clean, sans-serif text for a luxe effect. Several intricate accents bring a sense of aspiration, but these still feel balanced in structure and anchored in simplicity.
For example, a flared line extends through the B to represent the sense of community and mutual support that the brand is built on. Handwritten details are included for that personal touch, while various submark options play with layers and shapes to ensure the branding is both recognizable and impactful.
Mood
Fashionably Kay's mood is welcoming and relatable, but also curated and cohesive. The understated-luxe feel is anchored in timeless neutral shades that bring a cozy warmth, paired with a mix of handwritten and editorial-style typography that pops against the backdrop. Delicate linework adds a hint of femininity while layered imagery and collage layouts add depth and visual interest. Everything is thoughtfully balanced for a clean, classic aesthetic that's easy on the eyes and just the right amount of aspirational.
Branding In Use
Makayla and I work together on a regular basis to create functional content that’s both shoppable and on-brand, transforming her elegant aesthetic into an effective tool.
