Epoch

PROJECT

Epoch (pronounced “epic”) is an apparel brand for the modern South Asian woman - their mission is to empower women to feel true to their heritage, without compromising their identity. The brand was born from a need for elevated traditional South Asian attire that reflected the modern woman - one with an urban lifestyle and diverse experiences. I worked closely with their founder to come up with branding that captured the meaningful roots of the company, while conveying a modern, femme flair.

CLIENT

Women’s clothing line, Epoch