Emily K. Thomas
PROJECT
Emily K. Thomas is an uplifting, supportive, relaxed-but-motivating mentor. Her clients are successful female creatives and entrepreneurs looking to create an elevated lifestyle; her business approach is a 360-degree approach to living in energetic alignment.
Emily is someone her clients and followers can connect with and trust, and it was important that her brand reflect that.
I also work with Emily on an ongoing basis, alongside Becker Editorial, to create on-brand graphics for a variety of uses.
CATEGORY
Branding, Influencer Work
CLIENT
Lifestyle mentor, Emily K. Thomas
Logo Suite
Emily’s logo and submarks are mature and sophisticated but also have a modern flair with bursts of personality that excites and draws people in, just like Emily does.
Mood
Emphasizing neutrals with pops of peach, sand and terracotta, Emily’s brand brings together clean blocks of subtle color, charcoal type and a hint of edge. Subtle shadows, thoughtful linework, black-and-white photography, negative space and shape play add dimenson.
Sample Collateral
Emily utilizes shopping collages to monetize her branding. I created sample LTK collages as a way to demonstrate what her branding would look like when brought to life, and continue working with Emily on an ongoing basis to create shopping graphics across all of her platforms.
