Desert Fox
PROJECT
Sophia and Brenda, cousins and founders of Desert Fox, were inspired by their own contrasting approaches to fashion: Brenda’s into more edgy and trend-pushing looks, while Sophia’s all about relying on go-to classics. They know there’s no one-size-fits all when it comes to style, and the existing lines out there just didn’t capture their dynamic individuality. So, driven by a shared obsession with clothes, they morphed our different-but-complementary styles into a rebellious-meets-chic line that’s timeless with a bit of edge.
CATEGORY
Branding, Email Marketing, Digital Marketing
CLIENT
Fashion brand, Desert Fox
Logo
Desert Fox’s logo and submarks capture the personalities of its founders while maintaining a clean, minimalist, timeless vibe. Just like Sophia and Brenda, juxtaposing fonts enhance each other’s beauty, creating a celebration of differences that reflects the core pillar of the brand.
Connection and unity are represented as well, through an icon of two diamonds that represents the cousins and their inspired collaboration with a Southwestern twist.
The result is a logo that’s versatile and classic but feels dynamic and full of life, a nod to the idea that Desert Fox is much more than a clothing line—it’s a lifestyle.
Branding
This approachable yet elevated aesthetic is rooted in neutrals and a confident, relatable tone. An editorial vibe is balanced by intentional touches of hand-drawn elements and thoughtful use of texture, tape, polaroids, vector elements and font mixing. An edgy-meets-feminine feel underscores it all, inspired by the founders themselves.
Digital Marketing
Desert Fox utilizes Instagram and SMS to connect with their customer base in a more engaging way, both through organic messaging and paid ad stories. Elevated designs with thoughtfully chosen details make them all pop.
Email Marketing
As a predominantly online retailer, Desert Fox relies on well branded, conversion-driven emails to convey their vibe and aesthetic while clearly promoting the products and sales.
