Danielle Gervino
PROJECT
Danielle Gervino is a lifestyle blogger based in New York. Her goal is to spread uplifting and creativity-boosting inspo—whether that’s career advice, the latest events or on-trend style and beauty tips.
While Danielle always had a strong understanding of who she was and what her personal brand stands for, she was lacking the graphic aesthetic to reflect that vision. I worked to create cohesive and sophisticated branding that Danielle can apply across all of her channels.
CATEGORY
Branding, Influencer Work
CLIENT
Lifestyle blogger, Danielle Gervino
Logo Suite
Danielle’s logo and submarks are delicate and simple, incorporating scripted lettering for a personal and hand-made effect. Thin lines and subtle serifs are light and airy, lending a minimalistic vibe with a hint of artistic whimsy.
Mood
Thoughtful linework and feminine lettering anchor the aesthetic with subtle artistic influences. Depth is supported by details like torn paper accents, tape pieces, hand-drawn scribbles, and contrasts of light and shadows. Playful pops of color throughout the understated neutrals evoke approachable elegance.
Sample
Danielle utilizes shopping collages to monetize her branding. I created sample LTK collages as a way to demonstrate how her branding would be brought to life.
