Client
Brenna Anastasia
Website
Brand Direction
Email Marketing
Social Media Graphics
about
Brenna is a beauty and skincare-obsessed style connoisseur with a thing for sipping rosé by the ocean. She started blogging in 2015, with a focus on style and beauty. As she’s evolved, her platform has, too! Based in North Carolina, she now cover all things lifestyle, travel and wellness while still sharing style inspiration, beauty secrets, home decor and more.
We worked with Brenna to rebrand her platform as well as to build her a custom website, designed to help her audience better engage with her content, and to better monetize her channel.
Website
Brenna's aesthetic is classically chic, evoking a universal sense of luxury that leans more editorial than traditionally feminine. A clean, elevated-yet-approachable vibe complements black and white imagery and a color palette of cool-toned neutrals. The use of font treatment, font placement and linework is important and intentional, showcasing timeless serifs and delicate scripts.
Brenna’s logo is feminine yet contemporary, with an editorial edge that’s almost reminiscent of a high-end fashion house. Even with a shorter first name and lengthier surname, the logo is perfectly balanced and doesn’t feel overcrowded.
The submarks bring more of that feminine energy while remaining timeless and classic, pulling in linework components that create further cohesion with the overall branding. Both the logo and submarks play with reflected letters, representing Brenna’s platform as a true reflection of herself.
