Client
Brenna Anastasia
Website
Brand Direction
Email Marketing
Social Media Graphics
about
Brenna Anastasia is a dynamic and multi-faceted influencer known for her engaging blog that covers style, life, travel, and beauty. She started her online presence in 2015, transforming it into a source of attainable luxury. Brenna's platform provides practical advice on elevating everyday essentials, be it fashion, home decor, or wellness routines, making luxury accessible and relatable to her audience.
Her success is marked by her ability to blend down-to-earth guidance with a touch of sophistication, attracting a dedicated following that appreciates her approachable yet stylish content. Brenna's influence extends beyond her blog as she shares her lifestyle tips and inspirations across various social media platforms, further solidifying her reputation as a go-to source for attainable luxury.
We worked with Brenna to rebrand her platform as well as to build her a custom website, designed to help her audience better engage with her content, and to better monetize her channel.
Website
Brenna's aesthetic is classically chic, evoking a universal sense of luxury that leans more editorial than traditionally feminine. A clean, elevated-yet-approachable vibe complements black and white imagery and a color palette of cool-toned neutrals. The use of font treatment, font placement and linework is important and intentional, showcasing timeless serifs and delicate scripts.
Brenna’s logo is feminine yet contemporary, with an editorial edge that’s almost reminiscent of a high-end fashion house. Even with a shorter first name and lengthier surname, the logo is perfectly balanced and doesn’t feel overcrowded.
The submarks bring more of that feminine energy while remaining timeless and classic, pulling in linework components that create further cohesion with the overall branding. Both the logo and submarks play with reflected letters, representing Brenna’s platform as a true reflection of herself.
