Client
Aloisia Beauty
Brand Direction
Packaging
Email Marketing
Social Media Graphics
Catalog Design
Printed Materials
about
Aloisia Beauty’s mission is to pursue a shared passion: creating clean, effective, affordably luxurious skincare that leads to real results. The team of four female founders believe in high-performing formulas that can be used on all skin types, while also targeting individual concerns to help everyone and anyone achieves their dream skin.
We began our work with Aloisia with a brand direction refresh and packaging redesign, and continued to support their team with graphics for marketing across all of their channels, both print and digital.
As part of a multi-channel campaign, we design and launch ads and email marketing that educated potential customers on the product while also introducing them to the brand as whole.
Sophisticated yet clean, the packaging design represents their mission to respect your skin with signature formulations that use clean, safe and effective ingredients from nature and science. The graphic uses clean lines and white space to represent clean beauty and protecting your skin, while also being an aesthetically pleasing addition to any vanity
We expanded on their current branding to build out a more cohesive type suite and color pallet, as well as to and refine the overall design direction. The goal was to more accurately convey the brand’s sophistication and to better resonate with target audience.
The photography represents a mix of clinical and luxury themes, aimed to appeal to all ages and a diverse range of skin types. The imagery simultaneously speaks to the scientific backbone of the brand as well as its pampering, experiential side. A feeling of clean tranquility and elegance underscores it all. Brand colors through environments create brand recognition and further set the tone.
